The lab, the clinic, the farm…

Fourteen years ago, Alexandra blended her first batch of Angel Balm at home in Maida Vale. A formula that remains beloved and untouched to this day. “It was as if an angel was watching!”, and thus, the name for the award-winning hero product. A product that would go on to win countless awards, amass an incredibly loyal following and be the start of the Soveral skincare range, which was founded by Alexandra and Jorj in 2005.

Whilst running her skin aromatherapy practice in London, Alexandra conducted meticulous independent research on organic produce and travelled to the origin of the ingredients, hand-picking herbs used in her oils.

Years of Alexandra hand-blending products in the kitchen are, thankfully, a thing of the past. The clinic on Elgin Avenue has been home to treatments and our products for fourteen years and we very much consider that our home, so to have taken over the floor above is a dream come true, for both the logistics and the vision of the brand.

Having the UK side of Soveral all in one building not only streamlines everything we do, not only does it reduce our carbon footprint, but it ensures our team is even more unified than ever before. Now, everyone in the team knows and sees what goes into every step of Soveral. Treatments and products are happening on the same floor as the workshops and bespoke perfume consultations. Upstairs, the packaging, orders and blending all happen now, with viewing windows so the people can see every part of the process – and know when not to interrupt magic happening!

The Soveral farm in Santarem, Portugal is the only other Soveral hub of creation, where the ingredients are increasingly grown. We are meticulous about knowing the origin of every part of the Soveral puzzle, so to grow as much as possible ourselves is a dream we are making sure becomes our reality.

We believe that to have a sustainable business, to really be in it for the long-run, we need to listen, to learn, to adapt, to progress. Since launching fourteen years ago, the Soveral dream continues to be about bringing the joy of nature and health into everyday living, hand-blending the purest skincare.

Our dedication to concocting premium, hand-blended products has never wavered. We continue to use the most considered, beautiful ingredients and materials, and we could not be more excited to be doing this all under one roof now… With the odd journey to the Soveral farm of course!

Central heating dries out the moisture in the air, leaving homes and offices depleted of humidity.  The dry air around you forces moisture out of the skin, in turn the skin forms a dry layer of skin cells in an attempt to protect itself, the result is dry skin, which is then more vulnerable to accelerated aging.  With the dryness, the dehydrated cells within the expression lines harden and ‘cement’ into permanent wrinkles. The trick is to never allow skin to become so dehydrated. 

If you have very dry flaky skin: Mix one part of fine salt to half a part of oil and massage onto damp skin. This will gently remove the dry skin in a gentle exfoliation. 

How to keep skin hydrated for the face: 

After your oil massage to bring a bit of circulation to the skin, apply Super Hero.  This super powerful potion binds moisture 100 times more than a moisturiser, then apply your protective shield, Formula 1. 

How to keep the skin hydrated for the body:

In the shower, pour some fine salt to the palm of your hand, cover with a bit of Nourishing Oil until the salt is soaked through and massage all over the body, paying special attention to dry areas. Lightly rinse and towel dry as normal. You can then apply a bit more oil to dry areas. 

SUPER HERO

The perfect tonic for the effects that winter has on the skin. Super moisture binding naturally sourced Hyaluronic Acid in a blend of Super Antioxidants to fight pollution and tiredness and a skin probiotic to ensure the skin’s protective barrier is reinforced to fight off bad bacteria.  For anyone who’s skin is suffering from the harshness of winter, is dry, sensitive or just a little dull, inject some life into it with this all natural serum potion.

TOP TIP: For those with extra dry skin – Apply Awaken Cleanser (which is essentially a lotion) to the body after the Nourishing Oil, they work together like a dream!!!

Hyaluronic Acid is cleverly made by our body to keep our skin plump and healthy. It’s production declines as we age and the result is dry and saggy skin! There are lots of supplements and cosmetic products and of course dermal fillers (injections). However for the large part they are made of HA extracted from the combs of poultry that has been given hormones to produce larger combs and antibiotics to fight infection. Vegetable HA from fermentation endives is a better alternative... however much more expensive and therefore hardly used!

Hyaluronic Acid is used in our Super Hero Rejuvenating & Plumping Potion and is explored in more detail in Alexandra’s new book