Magazine: Porter

Issue: Fall 2016

Article: The Beauty Memo, Face Value

A SKIN OVERHAUL

Soveral's treatments focus on how the skin functions and what it responds to best. Coupled with her training in the chemistry of essential oils, this ensures the pefect blend of a natural hands-on experiences and real science. Developed to detoxify and regenerate the skin, the massage vibrates the skin and musscles at the deepest level to leave the face looking firmer and smoother - which is idea for reducing puffiness. 

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Img include: Soveral Midnight Oil

What is your face and body wash doing for you skin?

There is a harsh chemical in foaming products that destroys the skin and accelerates the ageing process radically. This detergent is in nearly all skincare products that lathers; shampoos, face wash, soap, shower gels, even the expensive ones and those supposedly mild ones for babies.

This abrasive chemical is has many guises, but is mostly known as SLS (Sodium Lauryl Sulfate). Although most ingredients with names ending in Sulphate have the same effect. The skin is cleverly designed to protect the body from threats such as free radicals and pathogens. It does so by creating a protective shield made of lipids (sebum) on the surface of the skin called the acid mantle.

Every time you wash your skin with a products containing SLS, this protective shield is destroyed, leaving the skin vulnerable to its enemies. The skin will then immediately try to rebuild its protective layer… Only to be again defeated by the next wash.

This cycle is exhausting for the skin, causing it to age, become sensitive and open to all sort of skin disorders. Not to mention what might happen when your skin no longer has this effective barrier.

Here at Soveral, we do not use SLS or SLES in any of my formulas/products. They are all SLS free!!

After many years of designing and creating bespoke perfumes and personal care for her clients, Alexandra continues to extend her expertise. She can now add scent identities to unique and innovative property developments.

Buxmead, a luxury gated penthouse and apartment complex situated in the prestigious London area of Hampstead, is the first to receive Soveral Scent Identity treatment.

Alexandra was given a free hand to showcase her talents and creativity. Paying close attention to each room and its qualities, she married them with the surrounding “scents” that Buxmead sat within. Bringing the outside in, to an inspired softer note that compliments the woody tone. The main ingredient that features within the fragrance is Fir Balsam. A woody scent that is fresh and evoking a sense of safety. Giving the resident a wonderful ‘welcome home’ feeling.

Buxmead is an intriguing concept that focuses on celebrating craftsmanship and supreme quality that exists within the building’s structure. The focus on craft makes Buxmead and Alexandra the perfect fit.